For Philips sponsoring is a means to connect to their stakeholders via their passions such as sports, art and culture. Philips also see sponsorship as a cost-effective way to reach their audiences; helping Philips to reach their business and branding objectives.
In the selection of sponsorship properties Philips are guided by their ability to help reach business objectives and the strategic fit with Philips (simplicity) brand positioning.
In the selection of sponsorship properties Philips are guided by their ability to help reach business objectives and the strategic fit with Philips (simplicity) brand positioning.
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