Brand Licensing

Philips' Brand Licensing Program provides the brand licensees the possibility to tap into their worldwide brand advantage. The Philips brand is one of the most highly recognized and trusted brands in the world. Brands cannot be built overnight, and their on-going investments and marketing efforts have ensured continued growth of their brand momentum year-on-year.

Philips proposes a Brand Licensing Program to partners that are keen to leverage the Philips brand to take on the challenge in delighting consumers with "sense and simplicity". Brand licensees also benefit from Philips' innovation experience and go-to-market knowhow. This includes consumer insight validation, cross-category research and distribution opportunities. Regular joint business reviews fast-track the sharing of learnings, and provides the opportunity to forge a forward view of the market to continually grow the business.

Operationally, Philips also works with brand licensees to approve products, consumer care and marketing efforts to ensure that they are in-line with the Philips standard, and ultimately deliver on Net Promoter Scores.

Brand licensing arrangements typically requires a licensing initiation fee, minimum royalty commitment, approved business plan, agreed upon business metrics, and customary insurance and indemnification provisions. Brand license management meetings are conducted during joint business reviews, and on an ongoing basis.

Being a Philips brand licensee means a pledge to continually drive and deliver on our brand promise. To be considered, licensee will need to clearly demonstrate how their offering will enhance the value the Philips brand and the consumer experience. Conversely, licensee has to let Philips know how the Philips brand will enhance the value of their offering. Beyond consumer product creation and quality, other competencies licensee should also bring to the table include consumer care, marketing and distribution.

Philips Sponsorships

For Philips sponsoring is a means to connect to their stakeholders via their passions such as sports, art and culture. Philips also see sponsorship as a cost-effective way to reach their audiences; helping Philips to reach their business and branding objectives.

In the selection of sponsorship properties Philips are guided by their ability to help reach business objectives and the strategic fit with Philips (simplicity) brand positioning.

Previous Simplicity Events

Since 2005, the Simplicity Event has been one of Philips' most inspiring and engaging avenues to demonstrate their commitment and leadership in delivering "sense and simplicity" to people. Previous events have been held in Paris, Amsterdam, New York, London, Hong Kong, Sao Paolo and Moscow.

Healthy People, Healthy Living, Healthy Planet

In line with the theme of 2008 event, 'Healthy People, Healthy Living, Healthy Planet', the concepts presented at the Simplicity Event 2008 particularly focus on the responsible domestic use of resources, harnessing renewable energy and the responsible consumption of goods.

The Simplicity Event 2008 at Moscow's Red Square

The concepts and products presented at the Event illustrate the Philips' brand vision to contribute significantly to the health and well-being of people across the globe, supporting its ambition to be the leading brand in Health and Well-being. Philips is also putting strong focus on collective well-being, and helping to create a sustainable global society to protect our environment for future generations.

Delivering “sense and simplicity”

It is the combination of two unique capabilities that enables Philips to deliver on their "sense and simplicity" promise. These capabilities are firstly, by understanding people and secondly, technology integration and product design.

Brand Promise

'Sense and simplicity'. This brand promise encapsulates commitment to deliver solutions that are advanced, easy to use, and designed around the needs of all their users.